Google Advertising For CBD & Cannabis Companies

Our Cannabis Advertising Strategy

The cannabis advertising specialists at Cola Digital have experience with Delta 8 advertising, CBD advertising, and cannabis dispensary advertising in Canada, USA, UK, and several other countries in the EU.

Each of our cannabis ad managers is a Google Ads certified search marketing professional who has experience with the cannabis advertising policies on Google, Bing, Facebook, and Twitter, as well as programmatic display advertising on popular websites.

From a very high level, our process for compliant advertising cannabis and CBD on Google is illustrated below.

PPC Campaign Management Services for CBD & Cannabis

This is our process for compliant cannabis and CBD advertising on Google.

Competitor & Keyword Research

  • Extensive and detailed competitor research and keyword research based on your target demographics’ “search intent”. Our keyword research is always based on the intent of the user.
  • These intents will be Informational, Navigational Commercial, or Transactional. We target specific keywords for each intent.
  • Cannabis and CBD SEO keyword research includes short-tail, long-tail, and semantically related keywords and phrases.

Cannabis Advertising Campaign Setup

  • Google Ads copywriting using primary, secondary, and related keywords & phrases used to optimize each ad.
    Creation and management of all Ads, Ad Groups, and keywords.
  • Production, design, and optimization of all Google Display Network (GDN) display ads for use in remarketing & retargeting campaigns.
  • Set up conversion tracking pixels for further remarketing campaigns via Google search and display networks.
    Set up conversation goals in Google Ads and Google Analytics.
  • All ads link to a dedicated landing page which will optimize for leads and conversions.

Cannabis Advertising
Campaign Optimization

  • Audience targeting using first-party Google Analytics data, 3rd-party cannabis consumer data, and decades of paid advertising experience.
  • Cannabis advertising campaign ad scheduling and optimization
  • Strategic bidding for keywords & ad targeting, and ad scheduling

Compliant Landing Page or
Google Ad Account Verification

  • We know what’s required to get your Google Ads campaign approved!
  • Design & develop your branded compliant landing page required for Ad approval.
  • Assist with getting your Google Ad account verified (licensed dispensaries only).

Ready to get started? Contact us today to request a quote.

You have questions about cannabis SEO and digital marketing. We have the answers to help you grow your business. Contact us for a no-obligation consultation or request a quote.

Case Studies & Success Stories

We proudly present real-life success stories that exemplify the remarkable results achieved through our cutting-edge cannabis marketing strategies. Learn how we propelled dispensaries to new heights, skyrocketed CBD brands to unparalleled online visibility, & helped cannabis entrepreneurs unlock their full potential.

Join 100+ cannabis, dispensary & CBD companies who trust Cola Digital with their cannabis marketing & SEO strategy.

Client Testimonials

What People Say About Our Work

Don’t take our word for it. Here’s what our clients say about their experience working with Cola Digital.

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Do Yourself a Favour and Hire Cola Digital!
We have used Cola Digital for more than a year, Vee Popat and his team Cola Digital are amazing to deal with and get results for your business. I would not hesitate to recommend anyone (and have recommended several companies) to Cola Digital if they are looking to grow their business with help of SEO and digital marketing. Do yourself a favour and hire Cola Digital!
Dhwanit Modi
Owner | The6ixCannabis.ca | Ajax, ON
Daniel-Lynes
Best SEO Services for the Cannabis Industry!
“Vee is awesome, super honest and a nice guy. He goes above and beyond, I would definitely recommend him to others. Best SEO services for the Cannabis industry. Thank you!”
Daniel Lynes
Co-Owner | TheBakeryCannabis.ca | Toronto, ON
danodan
Price + personality + expertise all line up very well for us!
“I wanted to share that we've gone with an agency out of Canada that has built a Hemp/CBD/Cannabis client practice. They don't do anything else. Price + personality + expertise all line up very well for us.”
Daniel Stoops
Founder & COO | Danodan.com | Portland, OR, USA.
don-henke
We highly recommend ColaDigital to anyone looking for a reputable and trusted marketing company who knows what they are doing!
We recently hired Vee and his team at Cola Digital to be in charge of our SEO and blog content services. We wanted a company that was knowledgeable in the cannabis space and could tailor our marketing strategies to coincide with where the industry is and where it is headed. After roughly 5 months of working with ColaDigital, we can confidently say that we made the right choice and we have seen more traffic to the site and more leads coming in. We highly recommend ColaDigital to anyone looking for a reputable and trusted marketing company who knows what they are doing!”
Don Henke
Sales Manager | MMI Agriculture
matt-nasca
Thank you very much for being easy to work with!
Thank you very much for being easy to work with, that has been such a help during the crazy past couple of months launching our CBD brand.
Matt Nasca
Matt Nasca | E-Commerce Manager | Hempulent CBD
maryann
You have been a joy to work with. Thank you!"
"Vee, I want to thank you for following thru on all the things you said you would do. We have used companies like yours before and it was a bust! You have been a joy to work with. Thank you!"
Maryann Stanger
Owner | Zatural.com
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Vee and His Team at ColaDigital Are Outstanding!
"Vee and his team at ColaDigital are outstanding! Vee delivers on everything he says he will- a big plus in this online world with so many flies by night operations. We have contracted ColaDigital for multiple engagements- all are delivered by the date promised; a very organized and well-planned organization. Looking forward to working with Vee and his team for the long term!"
Aaron Byers
Co-Owner, cvBotanicals.com
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I Have The Utmost Confidence In ColaDigital
Vee and his team have been instrumental in growing my conference and expanding our reach to new audiences. They were patient with my learning curve, very accessible, responsible in handling my account budget and thorough in their reporting. I have the utmost confidence in ColaDigital.ca to help us achieve our marketing goals.
Glenna Cairnie
Canadian Greenhouse Conference
mhc
ColaDigital Can Help You Accomplish Your Goals
Vee and his team at ColaDigital.ca bring energy and creativity to everything they do. From community management to web design, to performance marketing, I can trust ColaDigital.ca to bring fresh thinking and strategy to the table. A huge benefit of working with ColaDigital.ca is their ability to dissect the customer experience, whether it be online or offline. Through analysis and collaboration ColaDigital can help you accomplish your goals, whether your goal is to acquire new customers or sell more to existing, ColaDigital.ca have the strategic thinking to help you stand out from the crowd.
Mick Higgins
CMO, Caddle Inc.
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Viral Marketing Done Right!
I’ve been around the viral marketing scene for almost 20 years, and what Vee has done with Nightmares is at the top of my list of amazing. So good in fact, that I spotlighted him in one of my books as the example of how to do viral marketing right. Besides being a good guy and smart as a whip, he understands community and viral marketing better than most.
Scott Stratten
@UnMarketing